Trump Celebrates Primary Wins by Rubbing His Steaks In Romney's Face & Schooling Us On The Choice Cuts of Personal Branding and Politics


In a mash up attempt to grill Mitt Romney for his "failure" remarks from last week and promote his Trump Steaks (and more) on the best QVC episode ever, GOP front-runner Donald Trump celebrated his primary wins in Michigan, Mississippi and Hawaii by proving he's the Kanye West of politics, a master at controlling the narrative like no other.

Because Trump loves him some Trump.

Telling the crowd at his National Golf Club in Jupiter, Florida that he "can be more presidential than anybody" if he wants to be, Trump engaged in the full-on bravado that has kept him in first place in the race for the White House from the beginning (despite his toxic brew of racist, xenophobic and sexist rhetoric), by promoting his Trump Steaks, Trump Wine, Water and Magazine in a bid to underscore what a successful businessman he is.

Um, just one thing. Those steaks that Donald Trump peddled last night weren't exactly Trump Steaks. The original Trump Steaks were sold at The Sharper Image and they no longer exist. Those choice cuts flanked around The Donald last night were from Bush Brothers -- no, not Jeb! and George, but a well-known meat distributor in Florida that supplies meat to various Trump properties. So the meat that he told the crowd they could take home for $50 a pop is kind of his, but not really. But in all fairness, many food products on our grocery store shelves (from national to supermarket private labels) originate from the same manufacturer with the only distinction being a different name slapped on the front of the product.

As far as the "largest winery on the East Coast" goes, there is a winery down in Virginia that bears the Trump name and claims to be the largest winery in the state on their website. But besides listing Trump's son, Eric as president, they also claim not to be "owned, managed or affiliated with Donald J. Trump" or the Trump Organization. The billionaire's precious bottled water is done so by Village Springs Water, located in Connecticut. The company offers private labeling for its bottled water to grocery and convenience stores, and to rich folks like Trump who have plenty of money to stick their name on water bottles just because.

So the steak, water and wine don't appear to belong to Trump the businessman outright, making the mogul sound more like a con man than a viable candidate for the leader of the free world. But honestly, reduced down, is Trump any different from a gaggle of other celebrities out there who lend their name to a product in a bid to make nothing but money with a manufactured product they know nothing about? Or at the very least are only passively involved in? A kitchen full of Food Network stars do it all the time. Singers like Jennifer Lopez do it (JLo even used a body double to pretend she was driving a Fiat around her ex-hood in The Bronx). Tiger Woods drove a Cadillac Escalade, not a Buick when his then wife, Elin, chased him with a golf club as he crashed into a fire hydrant. Supermodel Heidi Klum (who Trump rudely downgraded from being a perfect 10) got in on the branding act, too. Klum, besides lending her name and face to candy manufactured in Germany, once scolded teen models for eating unhealthy foods and having more cellulite than she did, which many found to be hypocritical when she used to be a paid spokeswoman for McDonald's. Even Oprah was busted with the quickness for tweeting how much she loves Microsoft's Surface from her iPad that she obviously loves so much more. So celebrities lie about products all the time in the name of the all-mighty dollar. But no one out-trumps Donald Trump when it comes to brazen self-promotion, which is the glaring difference between the brazen Trump and other celebrity endorsers.

The orange one has mastered the art of personal branding and reinventing his brand. Which speaks volumes -- yuuuuge volumes -- about the billionaire's ability to connect (i.e., con) and stay relevant and thus believable in the eyes of the unbelievable hoards of people who keep voting for him, even when he's caught in a lie. Or two. Or five. The real-estate mogul manages to keep it semi-real, thus believable, by mixing in enough truth to make him the walking, talking equivalent to the National Enquirer. Interestingly, the famed supermarket tabloid endorsed Trump yesterday. No surprise, really, as The Donald and The Pecker, David Pecker, that is, CEO and chairman of the Enquirer have been buds for 25 years, according to Bloomberg. Meanwhile, Donald Trump is schooling us along the way on several lessons more valuable than any education anyone ever received from Trump University (another con?) -- how the money game of politics is really played from both sides of the aisle while confirming we're all being played for fools thanks to our broken political system, how McDonald's rules at restaurant cleanliness while Chipotle drools and how the truth doesn't really matter when it comes to branding. If I may borrow a snippet of a lyric from Jay Z, Trump is not only a businessman but he's a business, man. A businessman who is able to so successfully push our buttons while literally raising the steaks by lying about his products in an effort to push the brand he believes in the most: himself.

Just another day in the smoke and mirrors media madness that is the Donald Trump show, friends. Be sure to stay tuned. Because more outrageous Trump shenanigans served in between his regular shenanigans are sure to follow suit.

Lead Image Cred: YouTube Screenshot


    Image Cred: YouTube Screenshot



    Image Cred: YouTube Screenshot



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About Tammi Sparks

Proud mom of three. Not your typical Gemini. Lover of anything that has to do with food. Love writing about it even more. Intrigued with the beauty and the inequity of what ends up, or doesn't end up, on our plates. Not afraid to admit my addictive tendencies for wasabi and Junior's cheesecake, nor am I ashamed of the superfluity of delicious foodgasms I have on a daily basis.